AI search is not coming — it is here. When someone asks ChatGPT for a recommendation, or Perplexity for a local service, or reads a Google AI Overview, those answers come from somewhere. The question is whether your website is one of those sources.
The five things AI systems look for
1. Structured data they can parse. If your schema is missing, broken, or incomplete, AI systems cannot reliably understand what your business is.
2. Clear answers to questions. AI systems extract answers from pages. If your content buries the answer under marketing fluff, it will not be selected.
3. Entity clarity. AI systems need to know exactly what your business is and does. Ambiguity kills citations.
4. Trust signals. Reviews, credentials, consistent business information. AI systems prefer to cite trusted sources.
5. Fast, accessible pages. AI crawlers behave like search engine crawlers. If your site is slow or broken, it will not be indexed properly.
How to check
Run a free scan at scan.inkvault360.co.uk to see how your website performs for AI search. You will get a report showing exactly what needs fixing.